Be a conservationist

© Jim Davis

PURPOSE provides a way for people to conserve land acre by acre. The acre can be gifted in the name of family, friends or in one’s own name as a legacy action. The donor is provided images and the latitude and longitude coordinates to visit the land. Partnering non-profits identify areas of high biodiversity or unique wilderness around the world that are ideal for conservation purchase. They develop a plan for a cost-effective purchase and long-term conservation management before making the acreage available for purchase on this website. Through these global and local non-government organizations, we enable people to support on-the-ground conservation.


All team members donate their time.

Joe MellinProduct Designer

Joe is an eighth-generation Californian with entrepreneurial roots. He grew up performing community service and local natural town beautification projects, as well as founding his first business ventures and writing a book on entrepreneurism by age 12. He earned a Bachelor’s Degree at U.C. Berkeley and a Masters Degree in Design Thinking at Stanford University, and currently works at Microsoft. Having hiked, biked and camped around the United States and Europe, Joe has a passion for natural wilderness and its conservation. He is also a big fan of the Boulder Outdoor Survival School.

Haley Mellin, PhDCreative Designer

Haley spends her time on large-scale land conservation and painting. She focuses on one large land conservation project a year, with the goal of creating new national reserves or wilderness areas in pristine locations. Her interest involves protecting the reproduction habitat for endangered or endemic species, connectivity for migration corridors, and habitat that supports species reproduction. She created the concept for to provide more accessible conservation opportunities. So that donors don’t have to do all the heavy lifting, she has arranged for matching funds. Haley has a PhD from New York University in Visual Culture and a Bachelor's Degree in Art Practice and Education from U.C. Berkeley.

Vaidas LamanauskasDesigner

Vaidas is a designer based in Lithuania working as a visual partner across branding, publication and digital projects. For the last few years he has been collaborating with people and international organizations on non-profit work related to the environment, education, the digital humanities, health, arts and culture. His partners and clients have included, most notably, the United Nations, World Wide Fund For Nature and Blue Sphere Foundation. Vaidas believes that art and media, which play a part in everything he does, are essential for sparking curiosity and inspiring action. Vaidas has been fortunate to visit some of the most biodiverse countries in the world, witnessing firsthand the global significance of fighting to protect wilderness and wildlife for generations to come.

Benjamin GoeringEngineering Advisor

Benjamin started his career at age 19, moving to San Francisco and serving for 6 years as a Founding Engineer and Product Manager at Livefyre, a real-time commenting and social media aggregation platform. As an Invited Expert in the W3C Social Web Working Group, he helped refine the ActivityStreams 2.0 social data vocabulary and ActivityPub federated social networking protocol, and created as the first implementation of ActivityPub. As, he works with nonprofits and startups to build new features, scale cloud architectures, and adopt continuous deployment best practices. In 2018, he founded Permanent.Company to build a cloud platform community that everyday people can use to replace proprietary web apps with open source alternatives. Benjamin is motivated by making free, sustainable technology & communities accessible to everyone.


Here is the donation process: 1. You are connected with a conservation non-profit. 2. Your donation is sent directly to the non-profit via a credit card program called Stripe. 3. A credit card fee will not be deducted from your donation. 4. The conservation non-profit will email you a tax deduction receipt. You may request a paper receipt letter. 5. does not collect money and is staffed by volunteers. 6. Funding for comes from the volunteers and friends of the site.


Every donation receives a 100% match from The total amount (the donation plus the match) is used to purchase the acre of land in your name or in the name that you specify. The legal costs, title costs, administrative and travel costs, and the credit card processing fee, is paid for by the local non-profit partner. The acre has been pre-purchased, often within the preceding six months, so it is dedicated the moment that you push “Buy,” and it is conserved in the name you input. The fiscal energy from your donation is thereby advanced to support the purchase of the next conservation location. Donations create the perpetuation of this project.


The donation is 100% tax deductible. After making the donation, you will receive a letter by email that states the donation amount and that it is tax deductible. If you would like a paper receipt, you may write and request one. The email will come from the conservation non-profit listed on the acre-page as the partner for the project.

WHAT IS CONSERVE.ORG is a publishing arm which shares images. It is a site whose aim is to visually connect people with landscapes they may want to keep wild. It is a volunteer-based organization and the funds needed to run it have been donated by volunteers and their surrounding families. Everyone on the team has other day-jobs and we do this as a passion project. connects donors to projects. It does not receive or hold money from donors. Donations go directly to the conservation organization listed.


There are general criteria for the projects with which we partner. An important consideration is leverage – how large of an impact can a dollar have? That said, we also focus on locations that support large-scale land conservation efforts, that work with intact environments, and that support connectivity and migration. Each location must have an accessible cost per acre and harbor a diversity of critically endangered wildlife. The acreage viewed on this website was identified by local partners as available for outright purchase and your support will ensure the immediate protection of natural landscape in perpetuity.


The funds donated through pay for the acreage. The costs for long-term management, whether that be legal, ranger patrols, removal of fencing or structures and so on, is donated by the partner organization or foundation grants. We engage locations that have pre-arranged management structures, and this management often varies based on the location. We conserve locations which are primarily intended for reproduction of species. The links for the local organization that we have partnered with for each location describes their specific management approach; please refer to the About This Land page for more information on the purchase history of the acreage.

TRANSPARENCY supports land conservation. All funds go to the purchase of acreage. Funds for this website are provided by external donation. Thank you to Patagonia, for supporting the design development, Catchafire for connecting us with our designer Vaidas, and Google Non-Profit for providing a street-view camera loan.